This morning, online gaming platform Kongregate revealed it?s getting in on mobile in a very big way.
The company announced the launch of the Kongregate Mobile Developers program, a $10 million fund that will help indie game developers working on free-to-play mobile titles. Kongregate?s parent company (and massive brick and mortar retail chain) GameStop will back the platform as it offers distribution, financial, consulting and marketing assistance to the developers taking part in the mobile program.
The assistance being offered in the newly-launched mobile program is expansive. According to Kongregate, games already in development can qualify to earn cash advances in order to cover final build and integration expenses. The company will also provide free consultation with developers about monetization; the company says it will also have creative services, quality assurance, gameplay testing and competitive research to offer developers, but it?s not obvious if these services will be offered for free. Kongregate says it will manage paid ad campaigns for selected titles on thir-party networks, handle PR and work with various app stores to get partner games featured.
Qualified games will also be able to receive promotion across a number of platforms, like Kongregate itself, GameStop?s iOS and Android apps as well as GameStop online destinations (including email, websites and social media outreach). The promotion part of the deal could likely prove even more tempting for developers than the money involved in the Kongregate Mobile Developers program, since these combined online presences reach over 50 million core gamers. Additionally, Kongregate tells us selected games will receive exposure in GameStop?s 6,600 retail stores across the globe.
Kongregate also revealed today that it?s hired former Zynga GM Panayoti (Pany) Haritatos to serve as the VP of its new mobile division. Aside from overseeing the mobile games unit, Haritatos will also lead the company?s in-house game development division.
Kongregate is already considered a serious online presence for social and mobile games. We?ve heard from developers already partnered with the company that the assistance it already offers, scaled to various tiers of revenue sharing, make it a much more appealing company to work with than other online platforms. Meanwhile, this new mobile program means that qualified developers will possibly have a massive leg up over their competition when it comes to getting their games discovered.
GameStop?s newly-updated iOS and Android apps are already starting to promote mobile games, as they?re going to start featuring Kabam?s multiplatform mobile title The Hobbit: Kingdoms of Middle-Earth. ?We?ll be talking to Kongregate Co-Founder Emily Greer momentarily about the new direction for the company soon, and will update this story shortly. In the meantime, developers interested in taking part in this program can learn more and apply at Kongregate?s official mobile site.
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