BASED on a latest research conducted by eMarketer, almost 81percent of spending for advertising will be allotted for ads and banners, Internet search, video marketing and business-to-business (B2B) reports. Online video and non-video budget spending is seen to hit the $40-billion mark before the end of the year.
According to market experts, these figures will be relatively consistent in the next 4 years, with video advertising predicted to move towards a 15-percent rise during that timeframe.
Marketing Pilgrim reported that one of the methods that enabled marketers to reach out and connect to individuals and businesses was through Online Super Bowl advertising.
Individual and corporate firms shelled out huge amounts of cash: more than $3 million for a thirty-second commercial spot just to have their products and services seen during the National Football League?s Super Bowl XLVI.
For the first time in history, the global sports spectacle was beamed online and created a bigger chance for businesses to make a viral promotion that coincided with the annual Super Bowl event.
Some online as well as non-Internet based firms took advantage of search engine optimization strategies for commercial sneak peeks on popular sites such as YouTube to craft a solid video marketing campaign and brand awareness.
Meanwhile, one of the more effective and popular ways to reach out to a potential client through Internet-based advertising is with engaging and informative messages before and during a video presentation.
Many people have been accustomed in dealing with this kind of inconvenience just to be able to watch their videos or shows in high-definition, but online video marketers must exercise caution so as not to stretch the limits of so-called viewing length acceptability and norms.
A recent study made by Poll Position showed that people has discovered online video advertising to be sensible and acceptable if these do not last over 15 seconds of total run-time.
To be specific, 55 percent of the respondents believe that 15 seconds is just the right amount of time to view or wait for a video to complete. Only 13 percent thought 30 seconds was fair enough, while far fewer ? 5 and 4 percent, respectively ? thought that 45 or 60 seconds of run-time was agreeable.
The most important thing for video marketing companies to remember: keep those messages short and sweet and create engaging videos or see your visitors go and never come back again.
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