GymPact Launches To Help You Keep Your Fitness Resolutions (By Paying If You Don?t)

If you're anything like me, one of your New Years Resolutions may have been to get in better shape. There's no doubt that many of us could stand to live healthier lives, and it's no mistake that devices, services, and tools that help us achieve healthier lifestyles and decreased body masses are on the rise. (See John Biggs' predictions for hot gadgets in 2012 -- you'll notice two fitness gadgets at the top of the list.) Americans spend $50 billion each year on products and services designed to help us lose weight and get in shape. We've seen a host of startups proposing alternative methods to encourage us to stick with out fitness regimens, and today GymPact is launching a website and iPhone app that uses those old behavioral economics to help us to do just that.

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